There are some cars and truck producers who continue to bury their heads in the still-shifting, pandemic-laced sands. Others are already working, foolishly, on the basis that everything’s back to normal, so it’s for that reason company as usual.
Sitting somewhere in between is South Korea’s entrepreneurial Hyundai-Kia clan, which is a tad bruised as well as battered by the pandemic, however now considers itself to be in a controlled specify of recovery. A bit like the country itself (around 300 Covid-19 deaths to date, vs nearer 45,000 in the UK), it’s had its issues recently, however was quick to determine as well as offer with them. True, the world’s fifth largest automotive group is like the rest of us, in that it’s aching, creaking as well as drained from the emotional as well as physical stresses as well as strains of this spring as well as summer. however it’s recovering – as well as then some.
“It’s precisely the best time for cars and truck showrooms to reinvent themselves”
Mind you, its journey along the road to healing is accompanied by a great $95billion (£75billion). This is what the South Korean Government, aided by Hyundai-Kia as well as its impressive, young (not rather 50) billionaire chairman, Euisun Chung, has pulled out of the bag for the existing, already well paid workers, new jobs, EV as well as hydrogen infrastructure – that type of essential ‘new world’ stuff.
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