When a distressed motor producer sinks deep into despair as it struggles to offer typically unfavorable cars, a triple whammy of new name, slogan as well as logo may be necessary. remarkable do-or-die actions are sometimes needed in the bitterly competitive automotive world, as well as if such steps aren’t forthcoming, then distressed business may die. unfortunate Saab (RIP) completely proves the point.
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But Kia Motors is at the opposite end of the scale. It’s in impolite health, doing many things best (especially EVs), winning awards (it’s the reigning WCOTY champ) as well as demonstrating that it’s full of life, positive energy as well as confidence. There is likewise tantalising talk of firms teaming up with Kia to exploit its world-class electric motors as well as state-of-the-art EV tech, including set that enables cars to operate without drivers, riders, pilots or skippers. So far down this path is the business (it had me riding in its driverless vehicles in Korea decades ago) that there are continuous conversations surrounding Apple’s long-awaited vehicle being mostly based on Kia tech as well as developed by Kia personnel. That’ll seriously miff Korea’s other industrial royal family, the Samsung clan.
Kia gears as much as introduce 14 new electric vehicles by 2027
With the above as well as other Kia positives in mind, I question why the firm has just resorted to altering its name, slogan as well as logo. Kia Motors ending up being ordinary ol’ Kia is in one sense unimportant, however in one more extremely considerable as it suggests the business is no longer designing, building as well as utilizing motors when it certainly is – as well as will be for numerous years to come. True, it made sense when Bayerische Motoren Werke chose to phone call itself BMW, for Fabbrica Italiana Automobili Torino to ended up being Fiat, as well as Morris Garages to morph into MG. however altering Kia Motors to Kia is unnecessary as well as counterproductive as it certainly sends a message to some that Kia is not in the company of interior combustion as well as electric motors – when nothing might be even more from the truth.
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